We use these interviews to gather qualitative information relating to user goals, needs and pain points.
Speak to our team to hear more about our customer interview services
We aim to conduct customer interviews in an authentic context and adopt empathy as a critical mind-set. We believe an anthropological approach is the optimal way to customer interviews and tend to incorporate observational study during interview sessions. Key outputs from this research include personal anecdotes and quotations.
We transcribe and record all interviews for analysis. After coding the data we tend to cross-reference the data with a more quantitative approach such as a user survey.